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Tips, recommendations, news, and product updates about surveys and optical mark recognition.

How to Grade 500 Paper Exams in Under an Hour

How to Grade 500 Paper Exams in Under an Hour

9 min read

If you have ever sat down with a stack of 500 exam papers and a red pen, you know the math. At 3 to 5 minutes per paper, you are looking at 25 to 40 hours of gr...

How Universities Are Returning to Paper Exams to Combat AI Cheating

How Universities Are Returning to Paper Exams to Combat AI Cheating

9 min read

For more than a decade, universities moved steadily toward digital assessments. Online exams, take-home assignments submitted through learning management system...

AI-Generated Survey Responses: How Bots Are Corrupting Online Survey Data

AI-Generated Survey Responses: How Bots Are Corrupting Online Survey Data

10 min read

Online surveys have a growing credibility problem. AI-powered bots can now complete survey forms at scale, generating responses that are increasingly difficult ...

The Science of Questionnaire Layout: How Form Design Affects Response Quality

The Science of Questionnaire Layout: How Form Design Affects Response Quality

9 min read

Two surveys with identical questions can produce different data if they are laid out differently. This is not a theoretical concern. Decades of research in surv...

Surveying Hard-to-Reach Populations: Methods That Work

Surveying Hard-to-Reach Populations: Methods That Work

8 min read

A national health survey conducted exclusively online will miss the populations most affected by health disparities: older adults without smartphones, rural res...

Likert Scales: Designing Rating Questions That Produce Reliable Data

Likert Scales: Designing Rating Questions That Produce Reliable Data

10 min read

Rensis Likert introduced the summated rating scale in 1932. Nearly a century later, the Likert scale remains the most widely used question format in survey rese...

A Guide to Optical Mark Recognition (OMR) for Schools and Universities

A Guide to Optical Mark Recognition (OMR) for Schools and Universities

6 min read

Schools and universities process enormous volumes of paper forms every year. Exam answer sheets, course evaluations, enrollment forms, feedback surveys, and att...

How Survey Incentives Affect Response Rates: A Research Summary

How Survey Incentives Affect Response Rates: A Research Summary

8 min read

If you want more people to complete your survey, should you offer an incentive? The short answer from decades of research is yes. The longer answer is that the ...

Akindi Alternatives for Universities and Research Teams

Akindi Alternatives for Universities and Research Teams

5 min read

Akindi has built a solid reputation in higher education as a modern Scantron alternative. Upload a scan of your bubble sheet answer forms, and Akindi grades the...

GradeCam Alternatives: Cloud OMR Without the Per-Teacher Subscription

GradeCam Alternatives: Cloud OMR Without the Per-Teacher Subscription

5 min read

GradeCam (now Gradient, part of GoGuardian) has been a go-to paper grading tool for K-12 teachers. You print a bubble sheet, students fill it in, and GradeCam r...

ZipGrade Alternatives for Teams and Institutions

ZipGrade Alternatives for Teams and Institutions

5 min read

ZipGrade is a popular mobile grading app that lets individual teachers scan multiple-choice answer sheets with a phone camera. For a single classroom, it does t...

Trade-Show and Event Feedback: Why Paper Beats QR Codes (and How to Process It Fast)

Trade-Show and Event Feedback: Why Paper Beats QR Codes (and How to Process It Fast)

6 min read

You have seen the setup at every trade show and conference: a QR code on a table tent, a sign that says "Scan to give us your feedback," and a URL printed on th...

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