Trade Show Lead Form Template

Trade show lead capture form with 10 questions covering contact details, buying intent, timing, and product interest.

Print this ready-made questionnaire and hand it out, then scan and upload the completed forms to read the answers automatically. You can also share the same questionnaire online. The preview below shows the paper version.

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Start from this template

Copy this template into your account, then customize it to suit your needs.

This printable trade show lead capture form gives booth staff a fast, reliable way to record every visitor on a single page, with 10 questions from contact details to buying intent, without tapping through a tablet app or worrying about a dead battery on the show floor.

What this survey measures

The form opens with the contact information you need to follow up: full name, company, job title, email address, and phone number, all captured in the visitor's own handwriting. It then measures buying intent with a level-of-interest question and records which of your products caught their attention and when the visitor plans to buy. A short section for your team records a lead rating and lets staff jot down conversation details and next steps while they are still fresh.

How to use it on paper

Keep a stack of these forms on a clipboard or the counter at your booth or exhibition stand. Hand one to each visitor, or have your staff fill it in during the conversation, using a blue or black pen so the writing scans cleanly. At the end of each day, scan the completed forms in a batch: PaperSurvey reads the checkbox answers with optical mark recognition and converts the handwritten names, emails, and notes to text automatically, so every lead lands in your dashboard ready to export to your CRM.

Customize this template

Add your company logo, swap in your real product names, or add fields for booth number and event name. Remove any question you do not need and the paper layout reflows automatically, keeping every printed form scannable.

Preview the PDF above, or use this template to start capturing booth leads at your next event.

Paper and web from one template

Use this questionnaire on paper, online, or both, and collect all responses in one place. Open it in a new tab. This is a preview only. Responses are not saved.

Questions in this template

  1. Full name
  2. Company
  3. Job title
  4. Email address
  5. Phone number
  6. What is your level of interest?
  7. Which products are you interested in?
  8. When are you planning to buy?
  9. Lead rating
  10. Conversation notes and next steps

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