Trade Show Lead Form Template

Trade show lead capture form with 9 questions covering contact details, buying intent, and product interest.

Use this template

Copy this template into your account, then customize it to suit your needs.

This printable trade show lead capture form gives booth staff a fast, reliable way to record every visitor across nine questions, from contact details to buying intent, without tapping through a tablet app or worrying about a dead battery on the show floor.

What this survey measures

The card opens with the contact information you need to follow up: full name, company, job title, email address, and phone number, all captured in the visitor's own handwriting. It then measures buying intent with a level-of-interest question, records which of your products caught their attention, and captures the visitor's preferred follow-up channel. A free-form notes area lets your team jot down conversation details while they are still fresh.

How to use it on paper

Keep a stack of these cards on the counter at your booth or exhibition stand. Hand one to each visitor, or have your staff fill it in during the conversation, using a blue or black pen so the writing scans cleanly. At the end of each day, scan the completed cards in a batch: PaperSurvey reads the checkbox answers with optical mark recognition and converts the handwritten names, emails, and notes to text automatically, so every lead lands in your dashboard ready to export to your CRM.

Customize this template

Add your company logo, swap in your real product names, or add fields for booth number and event name. Remove any question you do not need and the paper layout reflows automatically, keeping every printed card scannable.

Preview the PDF above, or use this template to start capturing booth leads at your next event.

Questions in this template

  1. Full name
  2. Company
  3. Job title
  4. Email address
  5. Phone number
  6. What is your level of interest?
  7. Which products are you interested in?
  8. Preferred follow-up?
  9. Notes

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