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Tips, recommendations, news, and product updates about surveys and optical mark recognition.

Getting Paper Survey Data Into R for Analysis

Getting Paper Survey Data Into R for Analysis

6 min read

Paper surveys are still the right tool for a lot of research. They reach respondents who will not click a link, and they work in classrooms and clinics witho...

Prefill Forms: The Complete Guide to Personalized Paper Surveys

Prefill Forms: The Complete Guide to Personalized Paper Surveys

6 min read

A training coordinator prints eighty evaluation forms for next week's sessions. Every form is identical, so every attendee starts by writing their name, thei...

Google Forms Cannot Scan Paper. Here Is What Can

Google Forms Cannot Scan Paper. Here Is What Can

6 min read

Google Forms is genuinely excellent at what it does. It is free, it is fast to build, results flow straight into a linked Google Sheet, and almost everyone a...

A Qualtrics Alternative for Paper Surveys

A Qualtrics Alternative for Paper Surveys

6 min read

Qualtrics is one of the strongest online survey platforms available. Its logic branching, panel management, and statistical reporting are excellent, and if e...

How to Turn Paper Surveys Into an Excel Spreadsheet

How to Turn Paper Surveys Into an Excel Spreadsheet

6 min read

Paper still wins response rates. Handing someone a form in person, or mailing it to them, tends to pull far more completed responses than an emailed link tha...

How to Convert Paper Surveys to SPSS Without Manual Data Entry

How to Convert Paper Surveys to SPSS Without Manual Data Entry

6 min read

Paper questionnaires are still the most reliable way to collect data in classrooms, clinics, field studies, and mailed surveys, and they often draw stronger...

Before and After: Measuring Change in a Single Survey Question

Before and After: Measuring Change in a Single Survey Question

9 min read

A training program wants to know if it improved participants' confidence. The obvious approach is a survey before and a survey after, then compare the averag...

Discrete Choice and Conjoint Analysis: Measuring What People Actually Prefer

Discrete Choice and Conjoint Analysis: Measuring What People Actually Prefer

10 min read

Ask people to rate features on a scale of 1 to 5 and almost everything comes back important. Price matters, quality matters, speed matters, support matters....

Paper-Based Pre-Employment Testing: Ensuring Candidates Can't Use AI

Paper-Based Pre-Employment Testing: Ensuring Candidates Can't Use AI

11 min read

Pre-employment testing has a credibility problem. Online aptitude tests, skills assessments, and situational judgment questionnaires were supposed to make hi...

Processing Paper Exams at Scale: A Guide for Universities in the Post-ChatGPT Era

Processing Paper Exams at Scale: A Guide for Universities in the Post-ChatGPT Era

11 min read

Universities are bringing back paper exams. The reason is straightforward: AI tools have made it nearly impossible to ensure that online assessments reflect...

How to Grade 500 Paper Exams in Under an Hour

How to Grade 500 Paper Exams in Under an Hour

6 min read

If you have ever sat down with a stack of 500 exam papers and a red pen, you know the math. At 3 to 5 minutes per paper, you are looking at 25 to 40 hours of...

How Universities Are Returning to Paper Exams to Combat AI Cheating

How Universities Are Returning to Paper Exams to Combat AI Cheating

9 min read

For more than a decade, universities moved steadily toward digital assessments. Online exams, take-home assignments submitted through learning management sys...