This car dealership sales feedback survey gives buyers a simple paper form to rate the sales experience across 22 questions, including two conjoint choice tasks that reveal the trade-offs between price, warranty, and finance. It prints on three clean pages and takes about six minutes to fill out.
What this survey measures
The agreement grid captures how well the salesperson listened, whether the buyer felt pressured, and how transparent the pricing and paperwork were. A visit grid rates booking, waiting time, stock, finance and feature explanations, and the handover, and a separate grid with an N/A column rates the test drive, trade-in valuation and finance application only for buyers who used them. The discrete choice tasks show what customers actually weigh when they pick between realistic offers, and the referral and research questions tell you which channels bring people through the door. An after-sale section rates the vehicle itself and your follow-up, overall satisfaction, service intent, and a likelihood-to-recommend score give you numbers to track, and an open comment box catches anything the fixed questions miss.
How to use it on paper
Hand the form to buyers at the sales desk when they collect their keys, or mail it a few days after delivery. Customers cross one box per line with a blue or black pen. Collect the completed forms and scan them in batches with PaperSurvey: optical mark recognition reads every checkbox and choice, and handwritten comments are converted to text automatically, so results reach your dashboard with no manual data entry.
Customize this template
Swap the statements to match your showroom, change the vehicles, prices, and finance terms in the choice tasks, or add and remove questions as you need. The paper layout reflows automatically as you edit, and every printed copy stays scannable.
Preview the PDF above, or use this template to start collecting buyer feedback today.