This car dealership sales feedback survey gives buyers a simple paper form to rate the sales experience across 4 questions, including a conjoint choice task that reveals the trade-offs between price, warranty, and finance. It prints on two clean pages and takes about three minutes to fill out.
What this survey measures
The agreement grid captures how well the salesperson listened, whether the buyer felt pressured, and how transparent the pricing and paperwork were. The discrete choice task shows what customers actually weigh when they pick between two realistic offers, and the referral source question tells you which channels bring people through the door. An open comment box catches anything the fixed questions miss.
How to use it on paper
Hand the form to buyers at the sales desk when they collect their keys, or mail it a few days after delivery. Customers cross one box per line with a blue or black pen. Collect the completed forms and scan them in batches with PaperSurvey: optical mark recognition reads every checkbox and choice, and handwritten comments are converted to text automatically, so results reach your dashboard with no manual data entry.
Customize this template
Swap the statements to match your showroom, change the vehicles, prices, and finance terms in the choice task, or add and remove questions as you need. The paper layout reflows automatically as you edit, and every printed copy stays scannable.
Preview the PDF above, or use this template to start collecting buyer feedback today.