Salon and Spa Feedback Form Template

Salon client satisfaction survey with 12 questions covering service ratings, your stylist or therapist, rebooking intent, and comments.

Print this ready-made questionnaire and hand it out, then scan and upload the completed forms to read the answers automatically. You can also share the same questionnaire online. The preview below shows the paper version.

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This printable salon client satisfaction survey helps salons and spas collect honest feedback from every client across 12 questions, including the guests who never fill out an emailed review. The form prints on two pages and takes about three minutes to complete at the checkout counter.

What this survey measures

The survey starts with the visit itself: the date, the services booked, how the client booked, and whether the appointment started on time. A rating grid covers the moments that shape how a client feels: ease of booking, the welcome, waiting time, the consultation, the skill of their stylist or therapist, the result of the treatment, comfort, cleanliness, atmosphere, and value for money. A short agreement grid asks whether the client felt listened to, informed about price, relaxed, and free of sales pressure. A 0 to 10 recommendation score and a rebooking question give you clear loyalty signals to track week over week, and an open comment box lets clients leave a personal note for the stylist or therapist who looked after them.

How to use it on paper

Keep a small stack of cards and a pen at the checkout counter and hand one to each client as they settle up, or leave copies in the waiting area with a drop box near reception. Clients fill the checkboxes with a blue or black pen. Collect the completed cards and scan them in batches: PaperSurvey reads the grid and checkbox answers with optical mark recognition and converts the handwritten comments to text automatically, so results appear in your dashboard without any manual data entry.

Customize this template

Add your salon logo, rename the rows to match the services you offer, or add questions about specific treatments, prices, or individual team members. Remove any row you do not need and the paper layout reflows automatically, and every card you print stays scannable.

Preview the PDF above, or use this template to start collecting client feedback today.

Paper and web from one template

Use this questionnaire on paper, online, or both, and collect all responses in one place. Open it in a new tab. This is a preview only. Responses are not saved.

Questions in this template

  1. Date of your appointment
  2. Which services did you have today?
  3. How did you book this appointment?
  4. Is this your first visit with us?
  5. Did your appointment start on time?
  6. How would you rate each part of your visit?
  7. How much do you agree with the following?
  8. How likely are you to recommend us to friends or family?
  9. Will you book with us again?
  10. What would make you more likely to return?
  11. How would you like to hear about offers?
  12. Any comments for your stylist or therapist?

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