Images make surveys more engaging and help respondents understand questions at a glance. Whether you need to add a company logo, product photos, diagrams, or visual instructions, PaperSurvey's Image Manager and shortcode system make it straightforward.

Images are available on the Enterprise and Enterprise Plus plans, and on academic plans.
Step-by-step guide
1. Access the Image Manager
Navigate to the Image Manager from your dashboard, or click More then Image Manager in the top menu.
2. Upload your images
- Drag images into the upload area, or click it to select files
- Supported formats: JPG, PNG
- Multiple images can be uploaded at once
3. Get the image shortcode
After uploading, each image card shows a ready-made shortcode such as [img width=5 center]my-image[/img]. Use the copy icon on the card to copy it to your clipboard.
4. Add images to your survey
- On the survey's Setup tab, click into the text where you want the image, such as a question's text or a description.
- Paste the shortcode. Or, in the formatting toolbar that appears when you click into the text, choose More formatting › Insert image… and click the image; it goes in at full width as
[img]my-image[/img]. - Click Save. The image appears in the Preview and on the printed survey.
Image sizing options
Quick presets
[img]my-image[/img]for full page width[img width=half]my-image[/img]for 50% of page width[img width=third]my-image[/img]for a third (30%) of page width
Custom sizes
Specify exact dimensions in centimeters:
[img width=5 height=3]my-image[/img]for 5cm wide by 3cm tall[img width=10]my-image[/img]for 10cm wide (height auto-scales)
Positioning
Add center to center any image:
[img width=5 height=3 center]my-image[/img]
You can also place an image at an exact position on the page by adding x and y coordinates in centimeters, measured from the top left corner of the page:
[img width=5 x=2 y=3]my-image[/img]
Where to place images
Images can be added in multiple locations throughout your survey:
- Survey header for your logo or branding
- Question text to show examples or visual aids
- Instructions section to provide visual guidance
- Between questions to break up long surveys
Common uses
- Branding: Company logos in headers
- Product feedback: Show items being evaluated
- Visual scales: Display rating examples (smiley faces, stars)
- Instructions: Include annotated screenshots
- Location surveys: Add maps or floor plans
- Medical forms: Show body diagrams for pain assessment