How to Add Images to Survey Forms

Images make surveys more engaging and help respondents understand questions at a glance. Whether you need to add a company logo, product photos, diagrams, or visual instructions, PaperSurvey's Image Manager and shortcode system make it straightforward.

Image manager for surveys

Note: Image functionality requires an Enterprise plan or higher.

Step-by-step guide

1. Access the Image Manager

Navigate to the Image Manager from your dashboard, or click More then Image Manager in the top menu.

2. Upload your images

  • Click Upload Image or drag files into the upload area
  • Supported formats: JPG, PNG
  • Maximum file size: 10MB per image
  • Multiple images can be uploaded at once

3. Get the image shortcode

After uploading, each image displays a shortcode like [img]filename[/img]. Click the shortcode to copy it to your clipboard.

4. Add images to your survey

  1. Open your survey in the form builder
  2. Place your cursor where you want the image
  3. Paste the shortcode
  4. The image appears when you preview or print

Image sizing options

Quick presets

  • [img]my-image[/img] for full page width
  • [img width=half]my-image[/img] for 50% of page width
  • [img width=third]my-image[/img] for 33% of page width

Custom sizes

Specify exact dimensions in centimeters:

  • [img width=5 height=3]my-image[/img] for 5cm wide by 3cm tall
  • [img width=10]my-image[/img] for 10cm wide (height auto-scales)

Positioning

Add center to center any image:

  • [img width=5 height=3 center]my-image[/img]

Where to place images

Images can be added in multiple locations throughout your survey:

  • Survey header for your logo or branding
  • Question text to show examples or visual aids
  • Instructions section to provide visual guidance
  • Between questions to break up long surveys

Common uses

  • Branding: Company logos in headers
  • Product feedback: Show items being evaluated
  • Visual scales: Display rating examples (smiley faces, stars)
  • Instructions: Include annotated screenshots
  • Location surveys: Add maps or floor plans
  • Medical forms: Show body diagrams for pain assessment

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