Vividness of Visual Imagery Questionnaire (VVIQ) Template

VVIQ printable PDF with 16 questions rating imagery of a familiar person, a sunrise, and a country scene. Print, hand out, and scan forms for instant results.

Use this template

Copy this template into your account, then customize it to suit your needs.

This VVIQ printable PDF is a ready to hand out version of the Vividness of Visual Imagery Questionnaire, a 16 item self report measure of how clear and vivid a person's mental imagery is. It is used by psychology researchers, students, and clinicians studying imagery ability, including aphantasia and hyperphantasia. The instrument runs to roughly two to three pages when printed. It is based on the Vividness of Visual Imagery Questionnaire developed by David Marks.

What this survey measures

Respondents form a mental picture and rate how vivid it is on a five point scale, from no image at all to as vivid as normal vision. The 16 items are grouped into four scenarios: a familiar friend or relative, a rising sun, the front of a shop you often visit, and a country scene with trees, mountains, and a lake. Each scenario asks about specific details such as contours, colors, movement, and light.

How to use it on paper

Print the questionnaire and give it to participants in a lab session, classroom, waiting room, or as a take home form. Ask each person to visualize the scene described, then use a blue or black pen to mark one box per item. Collect the completed forms, then scan or photograph them and upload the batch to PaperSurvey. The marks are read automatically, so you get every rating recorded without manual data entry.

Customize this template

You can add your logo, study title, and consent line, adjust the rating scale wording, or renumber items to match your protocol. Add participant fields such as an ID code or condition group if your study needs them. The layout reflows automatically as you edit, so spacing and page breaks stay correct.

Preview the PDF above, or use this template to start collecting responses today.

Questions in this template

  1. The exact contour of face, head, shoulders, and body.
  2. Characteristic poses of head, attitudes of body, etc.
  3. The precise carriage, length of step, etc., in walking.
  4. The different colors worn in some familiar clothes.
  5. The sun is rising above the horizon into a hazy sky.
  6. The sky clears and surrounds the sun with blueness.
  7. Clouds. A storm blows up, with flashes of lightning.
  8. A rainbow appears.
  9. The overall appearance of the shop from the opposite side of the road.
  10. A window display including colors, shapes, and details of individual items for sale.
  11. You are near the entrance. The color, shape, and details of the door.
  12. You enter the shop and go to the counter. The counter assistant serves you. Money changes hands.
  13. The contours of the landscape.
  14. The color and shape of the trees.
  15. The color and shape of the lake.
  16. A strong wind blows on the trees and on the lake, causing waves.

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